How to Detect Your ‘Confirmation Bias’

NextBigWhat
1 min readSep 30, 2018
“photo of teal stadium seats” by Jonny Clow on Unsplash

Confirmation bias is hard to detect and one inevitably may fall for it even when knowing of it. Therefore, one way of getting around it is to simply be as critical as possible of questions that are posed to users and how we parse the answers.

We often pose questions in ways that give confirmatory answers. For example, asking ‘What do you think of this idea/feature’ inside of the product/app is likely to give you answers that are not very helpful.

Here is a great talk by Paras Chopra (Wingify founder) on detecting confirmation bias (originally published from NextBigWhat)

PS: You can checkout our Product Management courses or more videos on product management / product thinking here.

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